In most instances we believe answers to marketing issues can be achieved by mixing the research approaches from our existing toolkit - because mostly that's what’s needed.
However, where the need is more complex, less well defined or totally green-field, we look for combinations of research, tried and trusted as well as more innovative methods, that will deliver the insight our clients require.
In other words, we’ll find the right approach for every project.
To deliver our projects we partner with a range of experienced research associates and only subcontract fieldwork to IQCS and/or MRQSA (BS7911/ISO20252) approved agencies.
Our research teams are all members of the Market Research Society (MRS); Hugh McCormack is a member of the Chartered Institute of Marketing (CIM) as well as the Association of Qualitative Research, Business Intelligence Group and Independent Consultants Group.