One of the leading UK motor and fleet insurance providers had developed an innovative fleet management product.
This included fleet insurance bundled with remote tracking, traffic and routing information and sophisticated real time MI allowing fleet managers to increase the productivity of their commercial fleets, reduce wastage and improve customer satisfaction.
Recruitment was undertaken by a specialist B2B fieldwork company; mc² conducted face to face and telephone qualitative depth interviews with fleet managers across key sectors and organisation sizes
Feedback to the client's product team included 'granular' case studies by company size, activity and the level of knowledge of respondent, together with full recommendations and prioritised 'to do' list.
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