A major grocery multiple had re-designed and re-launched a fresh produce fixture nationally - introducing colour coded packaging, new POS and guidance, resizing the fixture, introduced new ranges and improved levels of servicing.
mc² was asked to gather quantitative feedback from shoppers on the changes and measure how they were received across their estate throughout the UK.
Using a MRQSA approved fieldwork company, 1200 face to face interviews were completed nationally at the fixture over 10 days; staff at each store were also interviewed to gather qualitative feedback on their experience of the changes.
A full presentation with recommendations was made to the client's Product and Merchandising team.
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