mc² market research

Our Five Core Areas

Finance & General insurance: retail and b2b respondents for leading UK brands talking with current, lapsed and potential customers – covering current services and products as well as developing product/service extensions or new product development, customer satisfaction; motor and home; small business; value added services.

We have also worked with banks and building societies on e-banking products, mortgages, pensions and issues concerning mutuality.

Wholesale and retail: cash and carries, supermarkets and high street fashion: talking with customers and staff about current and refurbished store layouts, POS, packaging, customer profiling, loyalty schemes, store branding.

Our retail experience includes pub formats as well as beer branding.

Education services: covering primary and secondary schools, FE and HE colleges and universities, qualification providers, local authorities; talking to teaching staff, students and administrators, employer and teacher organisations and government agencies throughout England, Wales and Scotland.

Leisure and Tourism: we have worked with sports equipment manufacturers, sporting bodies and individual teams and their suppliers looking at branding, product development and range extensions or developing leisure strategies for those involved in the wider visitor attraction and leisure sector e.g. museums and galleries, stately homes, membership organisations.

Power Utilities: pricing ‘packages’, domestic boilers (servicing and installation), warranty/insurance, customer satisfaction, renewables (including self generation), telecoms; consumer and B2B.

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